Museum of Contemporary ArtWhen the Museum of Contemporary Art, Los Angeles first opened, it wanted an identity that would stand out in the art…
Mobil Oil CorporationThe idea of the red O reinforces a design concept to use circular canopies, pumps, and display elements for a distinctive and…
Merck PharmaceuticalsThis major pharmaceutical company had an unusual identity problem. While it markets its products worldwide, it cannot use the Merck name in much…
Massachusetts Bay Transportation Authority“Taking the T” has become part of the everyday parlance of the people of Boston and its surrounding communities. But when…