Break

BREAK®

Brand identity and packaging – 2018

Break is a specialized company based in the Kingdom of Saudi Arabia that provides distinctive, creative cakes with the aim of bringing a completely new concept to donuts. It also innovates qualitative flavors and distinct ingredients by designing exceptional products.

Their recipes are based on a soft cake structure and milk-flavored filling, all topped with layers of the world’s tastiest and best sauces. To take a different experience, Break was developed to a higher level, creating unique flavours.

Hence, we were commissioned by Break to develop the brand and visual identity in addition to designing the packaging for their new brand, with the aim of caring for the customer and continuous development and keeping pace so that the customer feels the passion and dedication that the company creates in its products through a fun, attractive and lively brand, all of which is based on the values of simplification and simplicity.

Starting with the name “Break”

We mean stopping for a moment after the first bite that takes you as far as your imagination can go. There is no end to development and continued creativity, so: We created a logo that achieves a direct connection with the product, through the use of a prominent letter in a dark color, which adds a touch of elegance and a more distinctive appearance. We adopted simplicity and clarity, as it is the central element that expresses the entire visual identity of BREAK.

We reinforced the principle of trust in BREAK products by choosing dark blue as the main color of the brand. We represent the values of fun and energy by expressing them with a group of eye-catching stickers in bright and bright colors, creating a positive visual identity full of beautiful feelings.

We worked on integrated simplicity to excel and achieve ambition and more than imagined.

BREAK the place of happiness.

Kingdom of Saudi Arabia – Riyadh
Photography by OSTUDIO.