Tomo Sushi serves the finest dishes for over 20 years. During that time their visual presence remained unchanged. Therefore, I redesigned their Brand Identity to reconnect with returning and new customers.
Tomo gave me all creative freedom to express my vision for the Restaurant. After arranging a meeting with the owner to get to know his personality, background and preferences I suggested designing a Brand Mascot that portrays positivity, fun and invites customers into the Restaurant.
This Brand Mascot visualizes all values of Tomo while maintaining dignity. It is easy to recognize and versatile in its core. With a desire to stand out in one of the biggest growing franchises in the food industry Tomo’s new Brand Identity has a variety of possibilities to engage with customers.
