https://filestage.io/blog/brand-tone-of-voice-examples
15 stellar brand tone of voice examples
Here’s a list of 15 brand tone of voice examples from some of the biggest and most recognizable brands.
1. Apple – Innovative and sleek brand voice
Apple is such a strong brand that the first thought that comes to mind when hearing the term isn’t the famous fruit, but a powerful smartphone. Their products are innovative, sleek, and desirable – and that’s all down to the brand.
But how does the brand convey this image?
Besides strong imagery, Apple uses short, bold statements which equally inspire and inform you about their latest products or tech achievements. Their distinct brand tone is casual, yet serious, enthusiastic but respectful, and always focused on their products and innovation.
Source:apple.com
2. Coca-Cola – Refreshing and uplifting brand voice
We all know what Coca-Cola stands for – it’s happiness, creating memories, and enjoying life with our loved ones. But what does that have to do with a sweet, non-alcoholic beverage? Nothing really – except that it helped Coca-Cola become one of the biggest brands in the world.
Its joyful image comes from the positive language used to share their inclusive and universal messages. Slogans like: “Open happiness” or “Have a Coke and a smile” are just a couple examples of how the company keeps spreading its uplifting, feel-good message. There’s a reason why Coca-Cola branding is one of the best product branding strategies of all-time.
Source:cocacola.com
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3. Nike – Motivational and empowering brand voice
To everyone at least somewhat interested in sports apparel, Nike is much more than just a clothing brand. Nike is hope, a belief in a better tomorrow, and a one-way ticket to the cool-kids club.
The way the brand achieves this is with bold, powerful slogans, accompanied by inspirational sports success stories. Another characteristic of their brand voice is that it’s action-oriented. They encourage consumers to take action and make positive changes in their lives, helping build tighter bonds with them.
Source:devex.com
4. McDonald’s – Friendly and inviting brand voice
McDonald’s realized the power of branding before it was even a thing. Their smart positioning combined with a friendly, youthful, and energetic tone of voice is what makes McDonald’s stand out from the rest of the fast food brands.
From ads to customer service messages, the brand consistently displays a friendly voice that’s happy to entertain and assist customers every step of the way.
Source:campaignlive.co.uk
5. Google – Informative and helpful brand voice
Did you notice how everything is so simple and intuitive whenever you use Google products? And as soon as you enter another software tool some complication arises. That’s because of how incredibly Google uses its brand voice.
Besides establishing a friendly and approachable tone, the brand has mastered user communication to make their products feel totally seamless. Their whole brand voice revolves around being helpful, clear, and concise, making their products accessible to everyone.
Source:google.com
6. Disney – Magical and nostalgic tone of voice
Disney’s tone of voice is so magical that even adults crave their cartoons from time to time. What’s specific in this case is that we’re not just talking about ads or customer communication, but the whole voice this brand built around their movies.
Disney created a unique world of magic and wonder that you simply can’t help but be a part of. They are the masters of timeless and nostalgic storytelling, while setting an example for inclusivity and optimism.
Source:brandedagency.com
7. IKEA – Practical and accessible brand voice
IKEA is the perfect example of how a brand can implement its values and personality into its tone of voice. The brand has always been known for its simplicity, practicality, and accessibility – and that comes through in everything they say and do.
Whether you’re browsing their website or using an assembling guide for your new cupboard, IKEA always keeps things simple.
Source:adlibweb.com
8. Amazon – Reliable and customer-centric brand voice
As the biggest delivery platform in the world, Amazon needs a voice that will keep customers at ease while waiting for their packages to arrive. With their accessible and personalized communication, Amazon always provides clear and helpful communication to customers.
On top of that, Amazon’s tone emphasizes efficiency and effectiveness in their communication, proving once again that meeting customer needs and expectations is their top priority.
Source:sellersmile.com
9. Spotify – Trendy and dynamic brand voice
Spotify seamlessly integrates its brand values and personality into its tone of voice, embodying traits of innovation, inclusivity, and creativity. Just as Spotify revolutionized the way we discover and enjoy music, its tone of voice reflects the brand’s commitment to pushing boundaries and fostering a sense of community among users.
Whether you’re exploring playlists, reading company blog posts, or interacting with customer support, Spotify’s tone is consistently fresh, inviting, and engaging.
Source:steregum.com
10. LEGO – Creative and playful brand voice
LEGO has mastered the art of branding with its timeless appeal and engaging tone of voice. Recognizing the importance of fostering creativity and imagination, LEGO’s tone exudes a sense of playfulness and excitement.
No matter which channel you choose, you’ll soon come to the conclusion that thanks to their consistent brand governance they have a friendly and enthusiastic voice throughout all marketing communication.
Source:independent.co.uk
11. Airbnb – inclusive and community focused brand voice
Airbnb isn’t just a platform for booking accommodation. It’s your gateway to adventure, connection, and unforgettable experiences. At least that’s what Airbnb made us believe though its powerful messaging.
By using narratives of shared experiences and cultural immersion, Airbnb encourages everyone to step out of their comfort zones and explore the world.
Its messaging is inclusive and empowering, building lasting bonds with their global community of travelers. This invites them to write their own stories, wherever they go.
Source:airbnb.com
12. Red Bull – energetic and adventurous brand voice
Just like the energy drink, Red Bull’s tone of voice is like a burst of energy that instantly gets you in action mode. It’s bold, adventurous, and relentlessly exciting, mirroring the brand’s personality as a facilitator of adrenaline-fueled experiences.
With every communication, Red Bull exudes a sense of thrill, inspiring people to push their limits and embrace the extraordinary. Whether it’s through heart-pounding sports events, jaw-dropping stunts, or captivating content, Red Bull’s brand voice is synonymous with excitement and passion.
Source:startuptalky.com
13. Patagonia – value driven and educational brand voice
Patagonia’s tone of voice is grounded, authentic, and deeply committed to the preservation of our planet. With a blend of passion and pragmatism, Patagonia creates a sense of urgency in all its communication, inviting us to take action in the fight against climate change and environmental crisis.
Patagonia’s brand voice inspires others to join the movement toward a more sustainable future, one step at a time through storytelling, activism, and a relentless pursuit of transparency.
Source:patagonia.com
14. Starbucks – homey and welcoming brand voice
Starbucks is doing a great job at blending its cozy and welcoming coffee shops with an inviting tone of voice. By constantly emphasizing the importance of creating a comforting space for coffee lovers worldwide, Starbucks’ tone radiates warmth and inclusivity – despite multiple rebranding projects.
Whether you’re ordering your favorite latte in-store or engaging with the brand through social media posts, you’ll quickly find that friendliness and enthusiasm shine through.
Source:joshmeah.com
15. Netflix – relatable and casual brand voice
Netflix is a powerhouse in the entertainment world that quickly became a synonym for an endless lineup of binge-worthy shows and movies. Known for its laid back attitude and easy-to-use platform, Netflix keeps things fresh and exciting.
Their tone is casual but always on point. Whether they’re hyping up their latest releases or dropping news about tech upgrades, Netflix successfully engages its audience with short, punchy messages that grab everyone’s attention.
Source:medium.com
